Bernd Schmitt, Co-Faculty Director
Robert D. Calkins Professor of International Business
Bernd Schmitt is widely recognized for his contributions to branding, marketing, and management through his unique focus on the customer experience, innovation, and customer happiness. He has authored or co-authored eight books which have been translated into more than 20 languages, including Experiential Marketing (1999),Customer Experience Management (2003), Big Think Strategy (2007), Happy Customers Everywhere (2012) and The Changing Face of the Asian Consumer (2014). His speaking and consulting clients include leading companies in the consumer package goods, automobile, electronics, software, financial services, pharmaceuticals, beauty and cosmetics, hospitality, and media industries. He has been profiled on CNNfn's "Business Unusual" and has appeared on BBC, CNBC, CNBC-Asia, CNN, NHK and on "The Daily Show" with Jon Stewart and contributed articles to The New York Times, the Asian Wall Street Journal, and the Financial Times.
Michel Tuan Pham , Co-Faculty Director
Kravis Professor of Business
Michel Tuan Pham is the author of more than 40 scientific articles in consumer behavior, marketing, and decision-making, he is a leading expert on marketing and branding strategy, customer insight, and consumer psychology. A passionate and sought-after executive teacher, he has conducted acclaimed seminars on these topics for thousands of executives from hundreds of companies. His consulting clients on issues related to branding and trademark protection include major brands from different industries. His influential research and comments on current business issues have been featured in major media outlets such as The New York Times, Financial Times, Wall Street Journal,Forbes, CNN, and the BBC. He is a past President of the Society for Consumer Psychology, the leading professional organization for the advancement of the psychological science of the consumer