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Digital Marketing Bootcamp

at General Assembly - Online

(2648)
Course Details
Price:
$250
Start Date:

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Location:
Online
Online Class Livestream
San Francisco, California
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Lindsay Mauch

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this digital marketing course:

Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies?

In this hands-on bootcamp, you’ll gain an overview of key concepts, learning new ways to promote your business and connect with customers as a digital marketer. Discover how to build and execute a digital marketing strategy through digital channels like social media, search engine optimization, and email marketing.

This digital marketing bootcamp provides a concise introduction to our evening and 1-week Digital Marketing courses, which dives further into paid advertising, marketing analytics, content marketing, and more.

General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.

If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.

Takeaways

  • Explain the Objective-First Framework and its importance for digital marketers in creating successful campaigns.
  • Write a SMART objective for a scenario digital marketing strategy.
  • Differentiate between KPIs and metrics.
  • Choose the right KPI and actionable metrics for your scenario.
  • From social media, to content marketing, to SEO and paid search, select the channel for your campaign based on objective and target audience.
  • Apply best practices to design the creative for your digital marketing strategy, to be deployed via social media, content marketing, and other digital channels.
  • Choose an element of your campaign to test, and write a hypothesis for that test.

Preparation

If you already have Google Ads, Facebook Ads Manager, and/or LinkedIn Campaign Manager set up for your business, please be sure to bring your login information. If not, we will set you up during the digital marketing bootcamp.

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This class will occur completely online using Zoom.
  • Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
  • Each individual class participant must have purchased a ticket


School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Reviews of Classes at General Assembly (2,633)

(2633 Reviews)
Digital Marketing Bootcamp
Reviewed by Fabiola A. on 3/12/2020
Digital Marketing Bootcamp
Reviewed by Jeffrey P. on 12/7/2019
Digital Marketing Bootcamp
Reviewed by Anonymous on 10/5/2019
Digital Marketing Bootcamp
Reviewed by Pon T. on 7/18/2019
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School: General Assembly

General Assembly

General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program that produces a 99.2% job placement rate for...

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