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General Assembly
Upcoming Classes in Washington, D.C.
General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Managing Difficult Conversations At Work
Most human beings tend to avoid conflict…have you noticed? Workplace conflict and tension are inevitable; when working closely with others, we often face tricky conversations on a range of topics, be it mental health, performance, burnout, promotion or bad management. Research in the UK has found that more than 51% of workers have to deal with a difficult conversation at work at least once a month or more (Chartered Management Institute report)....
Rapid Innovation Workshop
Whether you work in a traditional business or a startup, you've almost certainly heard the word innovation mentioned again and again. But what does it really mean and how can you make it actually make it happen in your organization? This hands-on Rapid Innovation workshop will demystify innovation for you and equip you with the exact techniques and insights you need to quickly generate, formulate and test your ideas. You’ll take part in hands-on...
Getting Started with Google Tag Manager
Correct implementation of web analytics has always been a challenge for digital marketers. A recent report from eConsultancy revealed that over 80% of online retailers use analytics incorrectly. Not having the technical expertise to understand and implement the tracking tags has been one main reason, but too much reliance on IT/web developers for implementation has also been another key limiting factor. Google Tag Manager is fast becoming the mots...
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How to Redesign Your Habits & Master Productivity
Do you feel like you are constantly behind on your workload, with not enough time to get through your to-do list? Are you overwhelmed and feel like the demands of work and life have taken the excitement out of the everyday? In this workshop, we will focus on how to move from being busy and overloaded to productive and effective. We will also identify actionable, evidence-based strategies to find more value in the hours you spend at work and to...
Negotiation Strategies Workshop
Do you feel like you can negotiate? Are you confident to ask for what you deserve? “Negotiation” was one of the most searched terms in the UK in 2019, peaking January - March, in line with the traditional corporate pay and bonus reviews. Coincidence? We think not! Whether we are bargaining at the market, pitching our business or asking for a pay rise, our negotiation skills need to hit the mark and most importantly, drive successful results....
Ethics by Design Series: Democracy, Privacy & Tech
Ethics by Design Series: Democracy, Privacy & Technology This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. Western democracies are under new pressures from digital technologies. Whereas before, the internet was seen as an exciting...
Creating Video Content on a Budget
Are you new to video making or do you want to learn some new creative production tips? This introductory video class looks at essential video equipment as well as more advanced concepts. You will receive expert advice on techniques that can be applied to existing or future video projects. Online video is a must have for marketing. This class is ideal for any brands or businesses who want to improved their video production on a budget. Below are...
Blogging Basics: Building an Online Presence
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Have you always wanted to start a blog, or do you have one that needs some direction? This workshop will provide you with a toolkit to create, maintain, promote, and drive traffic to your blog. You will get tips for which blogging platforms and content management systems to use, what kind of layout and content works best for online audiences, how to promote your blog effectively both online and off, and how to drive high-quality traffic to your...
Business Metrics Fundamentals
Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, ROI-based business case creation and...
Public Speaking Workshop with Video Feedback
Figure out how to be your best when the pressure’s on. The ability to connect with others in an authentic way is the key to being a great speaker – and it carries over into the success of your business and personal life. This four-hour workshop is limited to 8 attendees who will get live expert coaching as well as video recording and playback to get clarity on exactly where they can strengthen their presentation skills. You will leave...
Facebook Advertising for the Win
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come...
Presentation Skills and Public Speaking
Whether you are speaking to an entire company or a few clients, your presentation skills establish your credibility and impact. This class focuses on how to engage your audience and deliver your message with confidence, conviction, and clarity. Through a series of exercises using digital video, participants will see themselves as their audience does. They will also benefit from personalized peer feedback and individualized coaching. Upon completion...
The Art of Productive Conflict: Full Day Bootcamp
Most human beings don’t handle disagreements very well…have you noticed? However, for any community to function effectively: they must work out how to reach agreements, handle conflict, hear one another, be clear and efficient in their exchanges, and generally be responsive to others in their spheres of influence. Who is the program for? This training is critical for any business person who works cross-functionally, is involved in...
Crash Course for New Managers
Being good at managing others is not about how smart you are, or how much you care. It's about developing your self-awareness, soft skills, and mindset! This training is designed for new managers who want to develop these essential skills and be more authentic leaders at work and life. Throughout the day there will be lots of hands-on exercises and discussion about your specific situation, so you'll have actionable takeaways you can apply right...
Ethics by Design Series: Ethics of Algorithms & AI
Ethics by Design Series: Ethics of Algorithms & Artificial Intelligence Technology professionals have a profound role in today’s society. The products they design are changing the way we live and even changing what it means to be human. This has the potential to deliver a lot of benefit, but also requires ethical thinking to ensure that we create a society that works for everyone. This workshop will focus on the ethics of algorithms, artificial...
2-Day Product Design Bootcamp
General Assembly @ 509 7th St NW, Washington, DC
Define, build and test a working app prototype in this intensive bootcamp using Lean and Agile Product Management and User Experience Design methods. General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision. If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download...
2-Day Social Media Bootcamp
Whether you have experience in social media or are looking to get started for the first time, this workshop will put you on the fast track to honing your social media skills. In this bootcamp, students will be introduced to the current social media landscape and explore how it can be used for maximum results for brands. Are you ready to learn the tricks, tips and techniques businesses are using to build brands and sell more on social? Topics to...
Digital Marketing Bootcamp (Online)
Our industry-leading campus Bootcamp is coming to you! Spend a full day learning how to develop a data-driven campaign that grabs consumers’ attention and boost sales. All online, from wherever you are. Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass, this activity-driven class will teach you how...
Career Shift: Find Work You Love
General Assembly @ 509 7th St NW, Washington, DC
Do you feel stuck in a career you no longer love? Do you long to do meaningful work but are not sure what it might be? Are you ready to find the career of your dreams, but don't see a clear path forward? If you answer yes to one of these questions, then this workshop is for you! In this experiential and interactive workshop, you'll learn 3 keys to identifying the career you absolutely love that gets you excited to go to work every morning....
Psychology & Copywriting: Web Content That Converts
Do you struggle to write web pages, emails, blogs and other digital copy that capture and hold attention? Are you having trouble convincing online visitors and leads to say “Yes!” at the final step? Well here’s some invigorating news. You don’t need to be a pro copywriter to convert the curious into customers. The key to writing web copy that connects and sells is understanding psychological triggers - how people think, behave and make choices...
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