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Creativity and collaboration have become essential skills in businesses that seek to grow through innovation. Fortunately, these are not inborn traits — to organizations or individuals — but skills that can be taught. Together, they form the cornerstone of Design Thinking (a.k.a. Human-Centered Design). This hands-on bootcamp will lead you through the design thinking process. The class will explore how design thinking can be used to develop...
General Assembly @ 1218 Third Ave, Seattle, WA
Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled. Are you a UX designer looking to expand your skill set? Maybe you are someone with no design experience but interested...
This class will be held online using Zoom. Registered students will be notified 24 hours prior to class with all necessary joining information. Registration will close 2 hours prior to class time in order to allow all students ample opportunity to have the technology enabled. Workshop 1: Retooling for the New Normal Not sure how to navigate what’s next after a recent furlough or layoff? Considering a career move in this climate? We understand...
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Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward. Takeaways In-depth understanding of how Google Analytics can improve the student’s web business. Gain an in-depth understanding of how web analytics relates to business KPIs....
Our industry-leading campus bootcamp is coming online, to wherever you are. In one day, you’ll work with user experience (UX) design experts learning to craft digital products and experiences that anticipate user’s needs — and keep them coming back. As technology changes and companies compete for customers’ time, providing users an enjoyable experience is critical to both attracting and keeping them loyal. Digital, human-centered products...
Python is a versatile and widely-used programming language with many applications. This Bootcamp explores Python's place in the scientific ecosystem, and how the language can be used across all domains of programming. Designed as a stand-alone introduction to the language, this class emphasizes hands-on exercises that gradually build on one another to develop a deep understanding of the language’s fundamental concepts. Students will leave the workshop...
Utilize skills and tactics by entertainers such as improvisers and actors to elevate your public speaking performance, forget the fear, and learn to love the spotlight! Public speaking is the most common #1 phobia in today's society, and at the same time, our abilities to strongly represent ourselves are becoming more and more of a priority. Whether we are job interviewing, pitching our startup, actively networking, or needing to lead a presentation...
Do you want to write better copy for your brand? This workshop will help you to deconstruct your own copywriting and brand narratives that are holding back your business, marketing campaigns, and branding. With interactive discussions, group exercises, and real-time feedback from the instructor, students will develop their own brand copywriting narrative, learn from real-world copywriting case studies, and discover the value in developing their...
General Assembly @ 1218 Third Ave, Seattle, WA
Design Thinking stresses the importance of cultivating empathy for end users, interpreting and framing problems they experience, creative solution generation, and continuous prototyping and testing. Embedded within Design Thinking is the assumption that we must think “outside ourselves.” Great design doesn’t happen within the four walls of a studio or office. It happens in the real world. In increasingly complex times, innovation and collaboration...
Together we will learn the basics of the Sketch 4 program, how to work with the key tools and workflows for UX and visual designers, and how to create outstanding visual design such as websites, wireframes, mockups even branding and logos. Through our personalized workshop you will be able to hit the ground running with creating and efficiently working with artboards, text and typography design, object styles, symbols, and vector drawing for icons,...
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. SQL provides powerful but reasonably simple tools for data analysis and handling. This bootcamp...
General Assembly @ Online Class, Seattle, WA
To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms. In addition, you’ll learn how to...
General Assembly @ Online Class, Seattle, WA
Google Analytics is the most used web analytics tool in the world. Are you harnessing its power? Understanding how Google Analytics works–beyond the basic features–gives you the ability to unlock powerful insights. In this bootcamp, we'll explore how to set concrete KPIs and track success through Google Analytics. We'll then dive into how to setup accurate reports, extract insights from data, and measure your goals. You’ll learn how to create...
General Assembly @ Online Class, Seattle, WA
Q: Why has Python quickly grown into one of the most popular programming languages? A: It's an easy-to-read, flexible, and beginner-friendly object-oriented programming language. The fundamentals — you will learn them in our Python bootcamp! Start writing basic syntax with Python scripts that store and manipulate data in the form of variables, for a more powerful, customizable Python programming experience; use dictionaries and lists to format...
General Assembly @ Online Class, Seattle, WA
Explore the vital role of user research! Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This bootcamp will teach you how create an effective research plan, manage the logistics, recruit the right participants, craft research questions that unearth meaningful insights, and more....
General Assembly @ Online Class, Seattle, WA
Our industry-leading campus Bootcamp is coming to you! Spend a full day learning how to develop a data-driven campaign that grabs consumers’ attention and boost sales. All online, from wherever you are. Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass, this activity-driven class will teach you how to...
General Assembly @ Online Class, Seattle, WA
Photoshop is the industry standard photo image editing software for print and digital output. In this hands-on introductory workshop, we will walk through Photoshop's basic capabilities and use tools and techniques to edit images and create visual design mock-ups - no design experience required! This bootcamp will help participants visualize products and designs using Photoshop and learn some basic visual design tips. Participants should be familiar...
You’re full of ideas, but how do you know which are worth working on? In the first half of the workshop, you’ll learn how to use the MVP (Minimum Viable Product) philosophy to test and validate your ideas with the least amount of work required. The ultimate goal is to get to product/market fit. Take your idea and get moving in the right direction quickly and efficiently. In the second portion of the workshop you’ll learn how to identify...
General Assembly @ Online Class, Seattle, WA
Bring your creative ideas to life with Adobe InDesign, the professional page layout standard, used by designers and production professionals to design, preflight, and publish a broad range of documents such as brochures, catalogs, magazines and books. InDesign allows you to lay out and design multiple page documents. This workshop is designed to get you up and running with Adobe InDesign in one day. The focus will be on step-by-step instruction leading...
General Assembly @ Online Class, Seattle, WA
If you know the basics of Microsoft Excel and want to take your knowledge to the next level, then this hands-on bootcamp is for you. Whether you are in business, management, or simply interested in getting more organized, this Excel bootcamp will cover the tools and functions you need to automate or enhance the way you analyze and restructure your data. Dive into formula writing, combining formulas, creating basic to intermediate charts, and, of...
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