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Psychology & Copywriting: Web Content That Converts

  • All levels
  • 18 and older
  • $40
  • Online Class, Seattle, WA
  • 2 hours

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  • $40
  • GA Seattle (Remote Online) @ Online Class, Seattle, WA 00000
  • 2 hours

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Class Description

Description

What you'll learn in this more writing class:

Do you struggle to write web pages, emails, blogs and other digital copy that capture and hold attention? Are you having trouble convincing online visitors and leads to say “Yes!” at the final step?

Well here’s some invigorating news. You don’t need to be a pro copywriter to convert the curious into customers. The key to writing web copy that connects and sells is understanding psychological triggers - how people think, behave and make choices when they’re reading your messages.

In this 2-hour workshop we’ll:

  • peek inside the human brain to see what people think and feel when they’re engaging with web content.
  • look at tested and proven mental triggers you can use in your copy to persuade more people to buy or take other actions you desire.

Takeaways

  • You’ll learn how to use psychological triggers to:

    • sell without sounding like a used car salesman
    • connect with different emotional needs
    • capture and hold interest in your messages
    • gain the trust of your audience
    • overcome potential customer objections
    • encourage more action e.g. buying, joining, etc

Prereqs & Preparation

  • This workshop will be completely live and online. In preparation, please download  Zoom & Slack.
  • This session will not be recorded, however slides will be shared following the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

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