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Advanced Digital Marketing Bootcamp

at General Assembly - Online

Course Details
Start Date:

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Class Level: Advanced
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Salim Holder

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this digital marketing course:

In this interactive one day bootcamp, you'll learn advanced digital marketing tactics, and how to implement them effectively in order to drive more traffic, leads, and customers for your business. You’ll recognize that marketers need to be cognizant of everything from design to delivery and optimization. 

Through a combination of videos, real world examples, and hands-on activities, you'll have the opportunity to further master a strategy that will allow you to make real progress toward improving your marketing skills.

Mastering digital marketing will help you grow your business, your skill set, and your career. The techniques you'll learn in this bootcamp can be applied immediately, giving you a more solid grounding and practical experience than more introductory level workshops of this type.


  • Learn how to acquire new customers and retain current customers through Facebook, Twitter, AdWords and LinkedIn advertising
  • Learn how to measure and analyze your marketing funnel
  • Learn how to develop a content marketing strategy to effectively reach and retain your customers
  • Learn the basics of search engine optimisation (SEO)
  • Learn how to build and develop a referral marketing program
  • Learn about new growth initiatives such as account-based marketing
  • Learn the best practices around email marketing and how to create drip nurturing campaigns
  • Learn how to validate a new product line idea through data-driven surveys
  • Get to grips with the basics of google analytics and UTM tracking parameters
  • Learn how to master the landing page, leading to conversion rates you never thought were possible.
  • Learn what KPIs (key performance indicators) are important and how to value them


  • Please bring a laptop
  • Students should have a basic understanding of digital marketings strategies.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

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This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!

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School: General Assembly

General Assembly

General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program that produces a 99.2% job placement rate for...

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