Terry Rice, Arooba Khan & Catherine Toms

Teaches at General Assembly

Terry Rice believes all businesses, no matter how large or small, should have access to the critical resources and information needed to grow. His professional experience includes client-facing roles at organizations including Facebook and Adobe. During his career, he’s consulted hundreds of organizations including Walmart, Bonobos, Warby Parker and FedEx.

As a business consultant, he serves as a conduit to make these best practices available - and scalable - to entrepreneurs and small businesses. As the Marketing Expert-in-Residence at Entrepreneur magazine, he provides the need to know information through his work as a VIP contributor. He's also the author of the upcoming book Start Your Own Consulting Business: Your Step-By-Step Guide to Success, published by Entrepreneur Media.

An engaging and informative presenter, Terry has been a featured speaker at industry events including Social Media Week and SXSW. He also serves as a startup mentor at organizations including Amazon, Techstars and the NYU Entrepreneurial Institute.

Terry is a father, husband and proponent of both mental and physical health. His mission is to show people how they can achieve professional success without sacrificing their personal life.

Arooba’s curiosity for Ecommerce started off in the late nights of middle school, where she found an immense interest in coding websites for social media platforms. As her curiosity grew over the years, she launched her first eCommerce store selling beauty products shortly after completing University. She then committed to launching her own web development and digital marketing agency, which leveraged eCommerce and digital marketing strategies for local and international businesses.

With over 10 years of eCommerce and Digital experience, she now serves as the Manager of eCommerce for Crate & Barrel and CB2 for Canada & International. Her role functions across Digital Marketing, Technology, Business Development and Product Management. She also teaches Digital Marketing part-time at General Assembly in downtown Toronto.

Catherine is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specializing in digital marketing in-house consultancy and custom training.

With over 20 years of digital marketing experience in Australia and the UK, Catherine has worked with hundreds of companies from big global brands to creative startups to find their direction, organize their approach and implement the right digital marketing strategies for the biggest impact.

Today she works with teams across NAB, Westfield, Kmart and Tennis Australia to consult, train and advise them on how they can use digital, social and mobile channels more effectively to achieve their digital marketing goals.

She believes in sharing everything she’s learned along the way to support and inspire the growth of future careers and businesses.

As well as leading General Assembly’s Digital Marketing courses Catherine serves up high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.

In recognition of her exemplary service in the classroom, Catherine has been selected as a member of General Assembly's Distinguished Faculty program.

Classes taught by Terry Rice, Arooba Khan & Catherine Toms

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