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Crushing the TikTok Marketing Game

General Assembly @ Online Class Livestream, San Francisco, CA

TikTok has seemingly exploded out of nowhere to become one of the most downloaded apps in the world, more than 1 billion installs as we speak. The one-year-old platform which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users, most of them young adults. Despite being such a young platform and only recently launching an advertising process and hyperlinking...

(2637) All levels 18 and older

How to Design and Facilitate a Killer Workshop

General Assembly

Looking to run workshops for your team? Learn what differentiates the good, the bad and the ugly of workshop facilitation in this practical session. Are you a functional expert - in a domain such as design, marketing, HR or technology - and find that you need to facilitate workshops as part of your role so that your stakeholders or clients can collaborate or provide input? And if so, how confident do you feel about your ability to amplify your functional...

(2637) All levels 18 and older

Salary Negotiation

General Assembly

Does the idea of negotiating for money make you cringe? Do you have trouble figuring out what your worth is in the job market and how to command that in your existing/desired role? Are you lost on where to start when preparing for a negotiation conversation? If you answer yes to one of these questions, then this workshop is for you! In this experiential and interactive workshop, you'll learn 3 keys to identifying how to prepare for a salary negotiation...

(2637) All levels 18 and older
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Building a Marketing Plan

General Assembly

Running a successful campaign and business requires a well laid-out strategy and plan. Setting realistic and flexible budgets, allocating resources, and executing on those actions gives you a step up in achieving that target goal. In this workshop will go over the building blocks of a marketing plan, introducing the framework and essential content for a bespoke plan. We’ll look at the key aspects of marketing planning—whether digital or not—that...

(2637) All levels 18 and older

Product Marketing Fundamentals

General Assembly

This interactive 3-hour session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies. We will cover: Market and User Research (Quantitative and Qualitative) Product Positioning Launch Plan and Strategy Post-Launch Surveys / Feedback Loops...

(2637) All levels 18 and older

Allyship in Action: An Interactive Workshop

General Assembly @ Online Class Livestream, San Francisco, CA

Being an “ally” is more than a label. It’s about being willing to act with and for others in pursuit of creating equity! We can start by recognizing the unearned advantages many of us receive, take responsibility and break the current patterns. We all have an equally important role in this – and by doing so, we help level the playing field by creating more inclusive and fair workplace environments. This is in an interactive workshop designed...

(2637) All levels 18 and older

Sketch for Non-Designers

General Assembly

Have an idea on how to create or improve a mobile or web app, but been frustrated trying to communicate it to others? Enter Sketch. Unlike the bloated tools it replaces (see: Photoshop, Illustrator), Sketch is a simple, powerful design tool made specifically for those who design for screens. It has captured the UI/UX design world by storm—designers worldwide, including at leading companies like Google and Facebook, have already made the switch....

(2637) All levels 18 and older

Email Marketing Essentials

General Assembly @ Online Class Livestream, San Francisco, CA

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to...

(2637) All levels 18 and older

Ethics by Design Series: Ethics of Algorithms & AI

General Assembly @ Online Class Livestream, San Francisco, CA

Ethics by Design Series: Ethics of Algorithms & Artificial Intelligence Technology professionals have a profound role in today’s society. The products they design are changing the way we live and even changing what it means to be human. This has the potential to deliver a lot of benefit, but also requires ethical thinking to ensure that we create a society that works for everyone. This workshop will focus on the ethics of algorithms, artificial...

(2637) All levels 18 and older

How to Use Storytelling for Personal Branding & Career

General Assembly

How to Use Storytelling for Personal Branding & Career Success Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends and family, aligning your unique personality with your goals is the first step on the path to confident self-expression....

(2637) All levels 18 and older

Creating Video Content on a Budget

General Assembly

Are you new to video making or do you want to learn some new creative production tips? This introductory video class looks at essential video equipment as well as more advanced concepts. You will receive expert advice on techniques that can be applied to existing or future video projects. Online video is a must have for marketing. This class is ideal for any brands or businesses who want to improved their video production on a budget. Below are...

(2637) All levels 18 and older

Getting into Product Management: CV & Interview Hacks

General Assembly

Product Management is fast becoming one of the most sought after jobs in the tech industry, which means landing a new role can be quite the challenge. Find out what skills and qualities companies are looking for when they hire for product managers, as well as best practices with interview case studies and how to craft a great CV and cover letter to get you noticed. Please bring a copy of your CV. Takeaways  Advice and guidance on completing...

(2637) All levels 18 and older

Solopreneurship 101: From Full-time Work to Freelance

General Assembly

Solopreneurship 101: How to Make the Transition From Full-time Work to Freelance More and more people are leaving the world of 9 to 5 jobs to go freelance or run their own business. But it takes more than a leap of faith to make the transition successful. Whatever you're transitioning into, this class will help you learn how to make the transition as smooth as possible. From preparing to leave full-time work to thriving in your new career, it...

(2637) All levels 18 and older

Ethics by Design Series: Democracy, Privacy & Tech

General Assembly

Ethics by Design Series: Democracy, Privacy & Technology This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. Western democracies are under new pressures from digital technologies. Whereas before, the internet was seen as an exciting...

(2637) Beginner 18 and older

Designing a Strategic Business Narrative for your Brand

General Assembly

Strategic narratives are a form of storytelling, and like all good stories, they need a compelling plot, characters, a climax, and a conclusion. A strategic narrative centres on leaders’ ability to articulate a clear and compelling vision and strategy for the future of the organisation. Rather than focusing on the company’s products or services through a series of bullet points and clip art in a PowerPoint deck, a powerful strategic narrative...

(2637) All levels 18 and older

Advanced Excel Training

General Assembly

Virtually everyone who works with data could benefit by gaining a better understanding of Microsoft Excel. This class will extend beyond the simple addition of data and will put participants in a position where Excel is no longer a chore, but a powerful tool to assist in manipulating data efficiently. You’ll learn various functions to help you organize and analyze data and go through situational overviews of time-saving shortcuts to improve your...

(2637) Advanced 18 and older

How to Turn Your Passion Into a Career

General Assembly @ Online Class Livestream, San Francisco, CA

Being passionate about our work can lead to increased fulfillment in both our careers and our lives. Many people pursue passion projects outside their working hours, but in recent years more and more have harnessed the power of passion to create careers out of things they love to do. Whether you're an avid photographer or love to travel, this class will help you learn how to turn your passion or hobby into a career. From identifying your vocation...

(2637) All levels 18 and older

Advanced Instagram Masterclass

General Assembly @ Online Class Livestream, San Francisco, CA

Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. We’ll take a deep dive into the world of Instagram as a powerful selling tool and a great way to reach and connect with the right audience. You'll walk away with the best Instagram knowledge and practices that will allow you to define a more robust social message that resonates well with your brand....

(2637) Advanced 18 and older

The Stack: A Non-Programmer's Guide to Web & Mobile

General Assembly @ 225 Bush St, San Francisco, CA

Understanding the Stack: A Non-Programmer's Guide to Web and Mobile Programming Learn to talk the talk without walking the walk. This class is for people who want to speak intelligently about tech. Whether you're recruiting developers, a first-time product manager, or simply want to work in a tech startup, you need to know what is happening in the engineering department. This workshop will provide an overview of the latest web and mobile technologies,...

(2637) All levels 18 and older

Creating Your Own Art Workshop

Living Your Wild Creativity

If you have ever wanted to become an art workshop teacher or you are a teacher and want to make your workshops to be more of who you are, or wish to create a special workshop, this is a perfect course for you. In this 6 week LIVE online course we will: Explore and identify the unique gifts you possess to share to others in a course or workshop Collect inspirations for your ideas Design and find the perfect location for your workshop Learn how...

All levels 16 and older
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