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Leadership Skills Workshop: Burnout to Balance
When 96% of leaders feel some degree of burnout and 60% of people leave their jobs as a result of ineffective management, it is essential that leaders are empowered to look after their own wellbeing to enhance and maintain their own performance and to motivate and support their teams in a sustainable way. This 3-hour workshop will combine the latest research in the field of resilience and mental fitness with Charlotte’s international experience...
Get the Picture:Create Infographic & Data Visualization
Data has become the most important resource for every business, and so the ability to distill raw numbers into meaningful messages is coveted by employers and entrepreneurs alike. But the insights gained from data analysis will only ever be truly valuable if they can be clearly expressed to other people – bosses, colleagues, clients, customers, or other stakeholders. In this workshop you’ll learn how to turn raw data or dense information into...
Introduction to Content Strategy
General Assembly @ 225 Bush St, San Francisco, CA
The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive)...
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Resume and Linkedin Fundamentals
Resume & Linkedin Fundamentals: Telling Your Professional Story The average time recruiters spend reviewing your resume is 6 seconds. Yes, 6 seconds. And LinkedIn? 94% (maybe more) of recruiters vet candidates using LinkedIn. So, what does this mean for you? You need your Resume and your LinkedIn Profile to be strategically crafted when you’re job hunting or even just networking. Maybe you’re trying to make a transition, explore new opportunities,...
Crafting Content Ideas: How to Create Stories
Crafting Content Ideas: How to Create Stories Your Audience Will Love In modern business, everyone is a publisher. Whether you're a freelancer, a growing startup or an established enterprise – quality content gives you an opportunity establish your credentials and build a meaningful relationship with your audience. You could be publishing your own blog – or using platforms such as Medium, Quora, LinkedIn, YouTube, Instagram and podcasting tools...
Understanding the Buyer Journey
The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s marketing all brands indeed produced content. However, the priorities on content production and distribution looked more like an "upside down funnel”. Which is exactly the opposite of what the buyer’s journey looks like. But how does the...
Paid Social for the Win: FB + Instagram Advertising
General Assembly @ Online Class Livestream, San Francisco, CA
Facebook is a juggernaut with over 2.27 billion monthly active users and Instagram now has over 1 billion monthly active users. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of the Facebook advertising ecosystem (Facebook, Instagram, Messenger, Whatsapp, Audience Network) in this fast-paced, hands on class. We’ll focus on highly specific hacks that will help you cut through the...
Mastering Presentations
General Assembly @ Online Class Livestream, San Francisco, CA
In this overview, we will explore how you are communicating and how that is enhancing or taking away from your effectiveness. We will do this by engaging in fun and interactive exercises that will make you feel more aware, concise, clear and confident in how you are communicating. Takeaways Behavioral skills - physical communication behaviors that support engagement, credible presence, and elimination of nervousness and distracting idiosyncrasies...
Intro to Agile and Scrum
General Assembly @ 225 Bush St, San Francisco, CA
Originally designed for software development, Scrum is becoming one of the most popular ways to organize a project today. In this class, we'll define Agile and Scrum and explore the rise of Agile and how Scrum fits within the Agile principles. Using real world examples and a practice exercise, we'll then review how Scrum works and what makes Scrum so powerful for delivering higher quality products in much less time and with happier teams. This workshop...
Virtual Cartooning Art Camp
Dragonfly Designs @ Online Class, Online, CA
Virtual 2020 Summer Cartooning Themes Make A Splash - No swimsuit needed but young artists will ‘get their feet wet’ in this cartooning class. From favorite ocean creatures like dolphins to fantasy figures like mermaids, learn the different anatomy of fish and marine mammals and how to create cartoon versions of everything under the sea! Projects: Sea Figures, Ocean Animals and Fish Superhero Scene - Zow! Bang! Zing!...
Full Stack Product Management Certificate
Share your product management skills with the world. Course Takeaways Product strategy & marketing User research & UX/UI design process Product analytics & data-driven decisions APIs, deployment & web development Learn how to build software products You will learn product management best practices and tools by building a product using the skills learned throughout the class such as scrum, user testing, prototyping, A/B testing,...
All levels
18 and older
Front-End Crash Course: HTML and CSS
General Assembly @ 225 Bush St, San Francisco, CA
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the Coronavirus situation very carefully and will be adjusting delivery of our programs. Due to the current health concerns in the greater San Francisco area, all GA short-form (one day) classes, workshops and bootcamps will temporarily be held online - including this one. Registered students will be...
Search Engine Optimization Basics
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have...
Advanced Wordpress
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with...
SQL for Beginners
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...
Email Marketing & Insights Workshop
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to...
Design Your Ideal Life: How to Achieve Real Success
General Assembly @ Online Class Livestream, San Francisco, CA
Your life is a long time. You might as well really love the one you have! Instead of following the herd and finding yourself unfulfilled and frustrated, why not design yours to be the way you want? We're surrounded by innovation and endless resources but the key to designing your ideal life lies within, if you just know how to access it, whether it's improving what you're doing or building something new. Takeaways How to foster and expand self-efficacy...
Male Allies Workshop
General Assembly @ Online Class Livestream, San Francisco, CA
80% of men believe it’s important to fix issues women face in the workplace. For well-intentioned men, gender bias at work must be made explicit and personal in order to rewire tendencies and get men actionably supporting female colleagues. In this experiential workshop, male employees increase awareness of the difficulties faced by women in their workplace – and across all workplaces and industries – and learn methods for becoming allies to...
Managing Difficult Conversations at Work
Workplace conflict and tension are inevitable; when working closely with others, we often face tricky conversations on a range of topics, be it mental health, performance, burnout, promotion or bad management. Research in the UK has found that more than 51% of workers have to deal with a difficult conversation at work at least once a month or more (Chartered Management Institute report). Facing these conversations feels dreadful (we've all been...
Emotional Intelligence
Emotional intelligence is a trait shared by most top performing employees, and is the bedrock of a strong self-concept and healthy relationships in the workplace. In this interactive training, we’ll learn how to unpack and express our own emotions, as well as understand and positively influence the emotions of those around us. We’ll practice reading and responding to emotions in others, depersonalizing emotionally fraught situations, and employing...
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