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Brand Strategy Workshop

at General Assembly - Online

(2652)
Course Details
Price:
$99
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Location:
Online
Online Class Livestream
San Francisco, California
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Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this branding training:

Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including:

  • brand definition, origins and evolution
  • types of branding; Consumer, Corporate, Place, Personal
  • understanding your audience, analysing human behaviour traits to inform brand design and communication strategies.

You will walk away with a toolkit of approaches and methodologies to build your own brand strategies and the ability to observe and critique other brands.

This workshop is idea for beginners starting out to launch a new brand or idea, business-owners or those starting-up new businesses, designers and communications professionals from all levels and areas.

Takeaways

Participants will leave the workshop with an understanding of:

  • Naming: why does it matter and how to do it
  • Verbal Identity: why is it important and to craft a unique voice
  • Positioning your brand: concept and applicable tool
  • Building your brand strategy: bringing all the above together
  • Digital branding: principles, approaches and applications
  • Brand Architecture: concept, models and application
  • Writing your brand narrative (i.e. elevator speech)
  • Designing brand experiences: how to use mediums to express your brand and meet your audiences’ wants and needs

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the Coronavirus situation very carefully and will be adjusting delivery of our programs.

Due to the current health concerns in the greater San Francisco area, all GA short-form (one day) classes, workshops and bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and Slack messaging apps. Registration for this class will close 24 hours prior to class start in order to allow all students ample opportunity to have the technology enabled.


School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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School: General Assembly

General Assembly

General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program.

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