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Start Your Own Fair Trade Fashion Brand

at NYC Fair Trade Coalition - Harlem

Course Details
Start Date:

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Harlem, Manhattan
W. 146th St
At Broadway
New York, New York 10031
Early bird price until April 19, $200 thereafter
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Class Level: Intermediate
Age Requirements: 17 and older
Average Class Size: 5
Teacher: Andrea Reyes

What you'll learn in this fashion business class:

Calling all creatives, freelancers, aspiring business owners, and those who support entrepreneurial activities!

Join A. Bernadette and NYC Fair Trade Coalition for a four-part business plan workshop. This is a 4 part workshop series taking place Mondays from 3-5 pm. Students will have the option of attending the class remotely or in person. Only 5 students will be admitted in person. Masks will be required.

The four parts will be broken down into:

Session 1- Market Research, Target Market, & Competitive Landscape

Give us your pitch. Don't have one? No worries. We are here for you in this first session to tackle the market research, identify your target market, and check out the competitive landscape. Let's make sure your idea has some legs, is original, and has a market out there.

Session 2- Branding & Marketing

What does your brand stand for? What is the foundation of your company? The triple bottom line? Do you stand for women's empowerment? The environment? Technology? Let's find your intersection and make a marketing plan. Who are your ideal partners and how do we get them to notice you

Session 3- Product Development

You've got your company name, logo, and ideal customer, now let's give them a beautiful quality product. We'll tap into our fair trade fashion resources and come up with a plan to find pattern makers, production managers, manufacturers, and ethically sourced supplies.

Session 4- Retailing and Distribution

Maybe the most important and hardest to execute, retailing and distribution, we will examine the many ways to bring your items to market and how to grow in a sustainable way. From pop-up shops to trade shows we'll go over each and talk about the benefits and pitfalls.

How each session works:

Each session will begin with a lesson on the subject matter of the day. Next, a workshop will be given to help you answer the questions which will create your business plan. Lastly, we will buddy up and read our answers to receive feedback. The instructors will be around to answer any questions. This is an active workshop so bring your laptops and we'll bring the coffee!

*These classes are not only subject to fashion but that is our expertise. Service-based businesses are also welcome.

Virtual vs In-person. As we move back into in-person events, we will continue to take precautions. Students will have the ability to come to Harlem to attend classes. In order to make this as flexible as possible, students can decide on a week to week basis whether they would like to attend virtually or in-person. Both modes will be conducted at the same time. Class size will be limited to 5 people total.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

What you'll cover in the free info session:

Join A. Bernadette and NYC Fair Trade Coalition for a four part business plan writing workshop. This workshop will take place over the course of 8 weeks.

Still have questions? Ask the community.

Refund Policy
Full refund if canceled 2 weeks before the event. We will cancel the event if we do not have at least 10 participants two weeks before the event.


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Reviews of Classes at NYC Fair Trade Coalition (2)

School: NYC Fair Trade Coalition

NYC Fair Trade Coalition

The NYC Fair Trade Coalition is an all-volunteer grassroots organization that promotes fair trade businesses and retailers in New York City and educates consumers on the importance of fair trade. It partners with ethically-aligned businesses, retailers, NGOs, and citizens in New York City to host events...

Read more about NYC Fair Trade Coalition

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