Social Media Monitoring & Analytics: How, What, & Why

at General Assembly - Online

Course Details
$99 8 seats
Start Date:

Thu, Sep 30, 9:00pm - 11:55pm Eastern Time

Class ends at 12 AM
Purchase Options
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Rupali Monga

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this social media class:

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use them to make stand out social presences, topnotch campaigns and stronger connections with users.


  • An understanding of how to find basic analytics for social media platforms including: Facebook, Twitter, YouTube, Instagram and LinkedIn
  • Examples of how to present social analytics internally and for clients
  • A knowledge of what the metrics being reported mean, i.e. impressions vs. reach vs. engagement
  • Tips on how to use analytics to enhance and advance social media strategies and approaches
  • How to increase content reach through social advertising (this will be a small/brief portion)


  • This course will occur completely online using Zoom and Slack
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
  • Pre-work and course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches

Understanding of and experience with posting and monitoring on social media platforms including Twitter, Facebook, Instagram, LinkedIn and YouTube. Do not need to have analytics background or focus.

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


Google Map

General Assembly

All classes at this location

Start Dates (1)
Start Date Time Teacher # Sessions Price
9:00pm - 11:55pm Eastern Time Rupali Monga 1 $99

Benefits of Booking Through CourseHorse

Booking is safe. When you book with us your details are protected by a secure connection.
Lowest price guaranteed. Classes on CourseHorse are never marked up.
This class will earn you 990 points. Points give you money off your next class!
Questions about this class?
Get help now from a knowledge expert!
Questions & Answers (5)

Get quick answers from CourseHorse and past students.

Question from Jennifer S.
To get the most out of this class, do I need to have a Facebook/Instagram business account?
Question from Steve M.
What is the duration of this class? Is this a one-day class?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Steve! The class is for 3 hours and yes, the class if for one day only. Thanks!
Question from Francesca C.
What's the material that I need to attend this class? Thanks.
Answer from Kristle C. CourseHorse StaffCourseHorse Staff
Hi Francesca! On the class description, there are no materials required. On the special notes, it states a computer will not be provided so you'll need to bring your own laptop. You may also just want to take note of what's written on the Prereqs & Preparation area of the class listing. Hope that helps!
Question from Francesca C.
This course give me a certificate? Thanks
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Student can request a certificate of completion from the school after the class.
Question from Ahmed
does it have a certificate?
Answer from Georgia C. CourseHorse StaffCourseHorse Staff
Hi Ahmed, student can request a certificate of completion from the school after the class.
View all 5 questions

Reviews of Classes at General Assembly (2,625)

(2625 Reviews)
Social Media Monitoring & Analytics: How, What, & Why
Reviewed by Anonymous on 4/21/2020
The instructor was basically reading off the presentation slides, so I didn't feel like an instructor was necessary. I could have just read the deck myself. She grazed and toplined the material so I felt like it wasn't very informative. It's all information that you can google and find the answer. I guess it could be a good class if you are an absolute beginner in social media analytics, but it's not helpful if you already have a foundation. The only upside, was she mentioned a few third party apps and companies that could be potential partners. Otherwise, not very helpful.
Social Media Monitoring & Analytics: How, What, & Why
Reviewed by Stacey H. on 2/21/2020
Instructor was fabulous. Tons of information in a very little time. Highly recommend the Social Media Monitoring & Analytics for sure!
Social Media Monitoring & Analytics: How, What, & Why
Reviewed by Jennifer S. on 2/13/2019
I learned a lot! Time well spent, but there was so much to cover I felt like we could have saved time by not taking so long on the student introductions. It's interesting to know what your fellow classmates are doing, but more time spent on the topic would have been time/money better spent. The teach was very knowledgeable.
Social Media Monitoring & Analytics: How, What, & Why
Reviewed by Caitlin B. on 1/18/2019
Super useful information about social metrics. Sharon was beyond qualified to teach!
Social Media Monitoring & Analytics: How, What, & Why
Reviewed by Steve M. on 8/10/2018
The teacher was excellent I really liked her but the material covered wasn't what I was looking for. I could see this as something useful if it was a continuing class that gets in depth and detailed and slower, starting from the bottom working its way up. I personally need more time with an instructor and subject. Three hours wasn't enough with all that can and could be covered in social media marketing.
Similar Classes

School: General Assembly

General Assembly

General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program that produces a 99.2% job placement rate for...

Read more about General Assembly

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified NYC educator.

Ready to take this class?
Booking this class for a group? Find great private group events here