Facebook Advertising Bootcamp

at General Assembly - Online

Course Details
$250 8 seats
Start Date:

Fri, Aug 27, 1:00pm - 8:00pm Eastern Time

Next start dates (1)

Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Sharon Lee Thony

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this facebook training:

To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. 

You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms. In addition, you’ll learn how to achieve your business objectives by integrating Facebook with other Marketing channels including Email and Google AdWords.

  • Learn how to execute measurable and impactful Facebook campaigns which drive ROI and Awareness for your business.
  • Create engaging ads by discovering best practices for creative and copy.
  • Understand how to bidding works, and learn strategies for getting the most out of your budget.
  • Gain a full understanding of all targeting capabilities, including Custom and Lookalike Audiences.
  • Learn how to properly track your Sales Funnel, and leverage Retargeting campaigns to increase conversions.
  • Integrate Facebook with other Marketing strategies to create a Multi-channel Marketing solution.
  • Best practices for Reporting, and areas of Optimization
Prereqs & Preparation:
A laptop is required for this bootcamp.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (2)
Start Date Time Teacher # Sessions Price
1:00pm - 8:00pm Eastern Time Sharon Lee Thony 1 $250
12:00pm - 7:00pm Eastern Time Sharon Lee Thony 1 $250

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Reviews of Classes at General Assembly (2,614)

(2614 Reviews)
Facebook Advertising Bootcamp
Reviewed by Anonymous on 7/15/2019
I am sure there is more information in the deck that we will receive, but the class itself lacked substance. Of the multiple topics scheduled to be taught (Custom audiences, Bidding Strategies, FB Pixel, measurement, and integrating with other channels), we only covered Custom Audiences. I was really hoping to dive deeper into the FB pixel and measurement, but there was very little mention of that. Overall, I would only recommend this course someone who has new to FB promotion.
Facebook Advertising Bootcamp
Reviewed by Gregory I. on 5/9/2019
I was hoping to learn more about how to use the Facebook Business/Ad Manager. This class seemed helpful for those looking to market tangible products, but less so for marketing for a performance venue. It was more aimed at finding consistent customers for consistent products, with little practice using the tool. Less of a how-to than other reviews had led me to believe.
Facebook Advertising Bootcamp
Reviewed by Anonymous on 8/24/2018
It was great!
Facebook Advertising Bootcamp
Reviewed by Anonymous on 8/12/2018
This was more of a "how to" class than anything else - the instructor taught us how to set up an ad from start to finish. This is information that you can easily get from YouTube or a PDF guide. What I was most interested in learning was how to think *strategically* about FB advertising campaigns. How to actually become good at targeting, for instance. The instructor didn't distinguish good vs. bad targeting strategies; rather, she simply taught us how to use the tool. Or how to build campaigns in the context of full funnel marketing. That is, thinking holistically about your marketing strategy, rather than just zeroing in on one particular ad set or objective. The instructor didn't touch on this until I asked about it, and even then that discussion wasn't given much time, as there was more material left to cover on the remaining "how to's". Overall I was disappointed and will most likely not be taking another GA class if I can glean most of the curriculum (i.e. how to fill-in-the-blank) from the internet.
Facebook Advertising Bootcamp
Reviewed by Anonymous on 7/30/2018
Knowledgeable instructor. Informative, hands-on course.
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School: General Assembly

General Assembly

General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program that produces a 99.2% job placement rate for...

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