Brand Storytelling: Powerful Story That Inspires
- All levels
- 18 and older
- $99
-
Online Class
, New York, NY - 3 hours
Fill out this form and the course provider will contact you with more information about this course.
“Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin
Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story.
A brand story with the right emotional appeal can transform a casual customer into a lifelong evangelist. Today, every brand needs to know how to tap the power of storytelling to reach their ideal customers, employees, and investors.
In this workshop, you’ll learn how to connect with your audience and get them to believe in your story. Exercises will give you the frameworks and tools to hone in on the most compelling story for your specific business or organization.
You’ll walk away with a powerful brand story that you can start implementing right away on your website, your social media, your email marketing, and other channels.
Takeaways
• Understand why storytelling is so critical to modern-day businesses and organizations
• Learn how to craft an authentic brand story that inspires long-term customer loyalty
• Learn actionable frameworks to help you break down and build your brand story, including the 4Ps of branding, the 3Cs of brand storytelling, and 5 elements of storycrafting
• Borrow tried-and-true techniques from narrative fiction and classic story structure to power your brand marketing
• Deconstruct real examples of transformative brand storytelling
• Create a concise and convincing elevator pitch for your brand story
• Break down excellent examples of ‘About Us’ pages so you can improve your own story
Preparation
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.
Get quick answers from CourseHorse and past students.
People who viewed this class also viewed the following classes
At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.
Since 2011 General Assembly has graduated more than 40,000 students...
Read more about General Assembly
This school has been carefully vetted by CourseHorse and is a verified NYC educator.
General Assembly
Online
Online Class
Livestream
New York, New York Online
Online Class
Livestream
New York, New York
Booking this class for a group? Find great private group events
Or see all Professional Group Events
Explore group events and team building activities ranging from cooking, art, escape rooms, trivia, and more.
More in Public Speaking
Get special date and rate options for your group. Submit the form below and we'll get back to you within 2 business hours with pricing and availability.