Personal Branding Workshop

at General Assembly - Online

Course Details
$99 8 seats
Start Date:

Mon, Jul 26, 9:00pm - 11:00pm Eastern Time

Next start dates (2)

Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Lupe Colangelo

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this branding training:

Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the job.

In this workshop you will explore the components of a successful personal brand, determine your goals in building a personal brand, identify your target audience, who they are and how to communicate effectively and purposefully to build credibility and authority for your personal brand.


  • Deconstruct the elements of well-known and successful personal brands
  • Identify your target audience and goals in building a recognizable persona through your personal brand
  • Uncover the unique identifiers that differentiate you /your personal brand - Decipher the best way to communicate with your audience and build agency for your personal brand


  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course may occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (3)
Start Date Time Teacher # Sessions Price
9:00pm - 11:00pm Eastern Time Lupe Colangelo 1 $99
6:30pm - 9:30pm Eastern Time Jen Glantz 1 $99
2:00pm - 5:00pm Eastern Time Jen Glantz 1 $99

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Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from Lea
Hi, I am interested in your classes. How many weeks is a full program? Lea
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Lea, this class is 1 day/session only. Thank you.

Reviews of Classes at General Assembly (2,614)

(2614 Reviews)
Personal Branding Workshop
Reviewed by Anonymous on 9/14/2019
Love it. Jen is great - she is entertaining, funny, and high energy
Personal Branding Workshop
Reviewed by Anonymous on 8/18/2019
High Energy class, very motivating. Great presenter!
Personal Branding Workshop
Reviewed by Anonymous on 5/4/2018
Teacher was great. She was engaging and entertaining. The class I hoped would have been a little more instructional on how to do things step by step. Other than that it was great
Personal Branding Workshop
Reviewed by Anonymous on 12/5/2015
Marcos Salazar is a really engaging speaker!
Personal Branding Workshop
Reviewed by Anonymous on 3/27/2021
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School: General Assembly

General Assembly

General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program that produces a 99.2% job placement rate for...

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