Business Analytics: Capturing Value Through Data

at Columbia Business School - Morningside Heights

Course Details
Price:
$6,350 3 seats left
Start Date:

Tue, Sep 24, 8:30am - Sep 26, 5:30pm (3 sessions)

Location:
Morningside Heights, Manhattan
3022 Broadway Uris Hall
Btwn W 116th & W 120th Streets
New York, New York 10027
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Class Level: All levels
Age Requirements: 21 and older
Average Class Size: 25

What you'll learn in this business training:

Participant Profile
The program is designed for executives who need to gain a better understanding of how to leverage data. It is also ideal for those working in consulting firms whose backgrounds may be in strategy, strategic planning, or process optimization.

Ideal candidates should have at least five years of management experience in such sectors as general management, consulting, marketing, financial services, technology, engineering, or entrepreneurship, and be looking to enter a leadership role or enhance an existing leadership role at their organization.

Admissions Qualifications: 
Successful candidates should have managerial experience and responsibilities matching a program’s “Who Should Attend” or “Participant Profile” description. All registrations are subject to approval by Columbia Business School.

Overview
The ability to use data effectively to drive rapid, precise, and profitable decisions has been a critical strategic advantage for companies as diverse as WalMart, Google, Capital One, and Disney. In addition, many current and recent startups such as Palantir and Splunk are based on the application of analytics to large data bases. With the increasing availability of broad and deep sources of information – so-called “Big Data” – business analytics are becoming an even more critical capability for enterprises of all types and all sizes.

In this three-day program, executives learn to identify, evaluate, and capture business analytic opportunities that create value. Learn how to use data to develop insights and predictive capabilities using machine learning, data mining, and forecasting techniques. Next, find out how the use of optimization can support decision-making in the presence of a large number of alternatives and business constraints. Finally, explore the challenges that can arise in implementing analytical approaches within an organization.

​Impact
The program emphasizes that business analytics can provide real business insights and improve the speed, reliability, and quality of your business decisions. The concepts learned will help you identify opportunities in which business analytics can be used to improve performance and will make you alert to the ways that analytics can be used – and misused – within an organization.

Attending this program will:
  • Help you think critically about data and the analyses based on those data — whether conducted by you or someone else
  • Enable you to identify opportunities for creating value using business analytics
  • Empower you to estimate the value created using business analytics to address an opportunity
Program Structure
Over three days, Business Analytics will take participants through several key topics.

Sample session titles include the following:
  • Predicting Outcomes
  • Skill versus Luck
  • Simulating the Future
  • Optimizing Complex Decisions

Still have questions? Ask the community.

Notification of withdrawal must be sent in writing to CourseHorse. Full refunds can be obtained up to 30 days before the program start date. Due to the costs incurred for program preparation and administration, any cancellations or requests for transfers or deferrals received 30 days or less from the program start are subject to penalty fees as described below. 
  • More than 30 days notice: 0% Cancellation – Transfer Penalty
  • 14 to 30 days notice: 30% Cancellation – Transfer Penalty
  • Less than 14 days notice: 50% Cancellation – Transfer Penalty
Columbia Executive Education, at its sole discretion, reserves the right to limit enrollments regardless of acceptance status. Individuals who have paid tuition but who are deemed ineligible to participate due to such enrollment limitations will receive a refund.

Substitutions:
Requests must be submitted in advance to Columbia Business School Executive Education and will be reviewed on an individual basis, based on participant qualifications and lead time needed for any program pre-work.

Transfers: Transfer requests must be submitted to Columbia Business School Executive Education and must indicate the new dates and/or new program the participant wishes to attend. Transfers are valid only within one year of the original program start date.

Refunds: Any remaining balance of a cancelled program's payment can be applied to another Columbia Business School Executive Education program within one year of the program date. After one year, the balance is nonrefundable.

Full tuition is nonrefundable under these conditions:
  • The registrant or substitute does not enroll in another program within one year of the original start date, and/or
  • The registrant or substitute defers or transfers more than two times.

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Start Dates (1)
Start Date Time Teacher # Sessions Price
8:30am - 5:30pm Omar Besbes & Mark N. Broadie 3 $6,350
This course consists of multiple sessions, view schedule for sessions.
Wed, Sep 25 8:30am - 5:30pm Omar Besbes & Mark N. Broadie
Thu, Sep 26 8:30am - 5:30pm Omar Besbes & Mark N. Broadie

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Questions & Answers (1)

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Question from Marwah A.
Is the fee refundable?
Answer from Kristle C. CourseHorse Staff
Hi Marwah! According to the School Cancellation policy full refunds can be obtained up to 30 days before the program start date. Any cancellations or requests for transfers or deferrals received 30 days or less from the program start are subject to penalty fees as 14 to 30 days notice: 30% Cancellation fee and less than 14 days notice: 50% Cancellation fee will be charged.
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