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Social Media Bootcamp

at General Assembly - Online

Course Details
Start Date:

This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!
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Book Private Class
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Magen Allen

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this social media class:

This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.

Topics to be covered will include: 
  • An overview of social media platforms
  • Current social media trends and their implications
  • How to tailor social media tools to your existing business Strategies and social media tools for monitoring and ROI.
Case studies and tactics will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.

  • Understand what types of social media platforms are available and how they are used
  • Look at case studies on effective use of social media
  • Learn best practices on how to engage people
  • Look at monitoring, research and engagement tools available to marketers and brands
  • Learn to evaluate social standing of a brand
  • Engage users via social platforms
  • Examine social media engagement strategies
  • Learn tools and techniques to measure effectiveness and ROI
  • Measure effectiveness using paid & free tools
Prereqs & Preparation
This workshop is for beginners. Please bring your laptop with you to class if you have one and your social media login information. We will be working on our accounts through various exercises during class.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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This workshop will be hosted online (Livestream) using Zoom and Slack. Registered students will be notified 48 hours in advance of this program with information on how to log in. Registration for this class will close 2 hours prior to class start in order to allow all students ample opportunity to have the technology enabled.

Start Dates (0)

This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!

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Questions about this class?
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Questions & Answers (8)

Get quick answers from CourseHorse and past students.

Question from Jami S.
I plan on taking it on my desktop. Do I need a mic to participate? Are their virtual handouts at the end of the class?
Answer from Jami S.
I plan on taking it on my desktop. Do I need a mic to participate? Are their virtual handouts at the end of the class?
Question from Rena G.
I have a small dog walking business that has been word of mouth only up to this point, but I want to learn how to use social media to market my services and to gain new clients. I want to learn how to create effective posts and stories, how to target the right followers, do sponsor posts, and how to use facebook in conjunction with IG. Would this be the right course for me?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Rena! Yes, the Social Media Bootcamp is a great class for entrepreneurs and/or startup businesses - as well as people managing social media for larger companies, influencers, or non-profits.
Question from rick f.
Where on 2nd st downtown do I park for the course?
Answer from Darwin V. CourseHorse StaffCourseHorse Staff
Hi Rick, You can park at 350 E. 2nd St, at Joe's Parking, it's a rainbow-colored building.
Question from G
What if I don’t own a laptop, will an iPad work?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi there! An iPad should be fine to use as it can support the social media platforms that the instructor will be explaining. Thanks!
Question from Anonymous
What happens if I do NOT currently have a Social Media, but want to learn more about it to enhance & update my skills in Marketing management - enhancing my chances to receive a job in marketing. Thanks,
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi there! The Social Media Bootcamp is suited to beginners, so you should be fine to join regardless of your experience level. Hope this helps!
Question from Leticia S.
What is the schedule for this course?
Answer from Georgia C. CourseHorse StaffCourseHorse Staff
Hi there! The schedule for this class is on 02/12, 03/08 and 03/26 (10:00am - 5:00pm).
Question from JP
Hi. Might this class possibly be offered again but on a weekend?
Answer from Georgia C. CourseHorse StaffCourseHorse Staff
Hi JP, this course is only scheduled for Sept 07 and Sept 28. Unfortunately, we really can't say when will it be offered again. You can add it to your wish-list so you can be notified via email when new updates are made on the website.
Question from anonymous
Hello, wondering if this class is one day or multiple for the price $120? Social Media Bootcamp with Lindsay Tredent Mauch, on July 27th. Thank you
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi, this is a one day class only. Thank you!
View all 8 questions

Reviews of Classes at General Assembly (2,625)

(2625 Reviews)
Social Media Bootcamp
Reviewed by Lesley H. on 12/18/2019
Lindsay covers everything in her one-day workshop. I came in knowing ZERO about social media--less than anyone else in the class. I left with a headful of useful information. Highly recommend.
Social Media Bootcamp
Reviewed by Gerry L. on 12/4/2019
The instructor was knowledgeable, pace of the class was good. Learned exactly what I need to get started with social media for my new business.
Social Media Bootcamp
Reviewed by Frances J. on 11/7/2019
I learnt a great deal of new and useful information in a really enjoyable day. I came away feeling empowered and enthusiastic. I would certainly recommend this course.
Social Media Bootcamp
Reviewed by Anonymous on 10/1/2019
Needs printed material of class.
Social Media Bootcamp
Reviewed by Anonymous on 3/15/2019
Excellent overview of current social media platforms and where they are best used for different kinds of businesses and services. Our instructor was funny knowledgeable and moved at a quick pace but made everything relevant to the students that she had on hand. The course is very helpful for me and would be for anyone who does not feel super comfortable with all the social media going on around them,

School: General Assembly

General Assembly

General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program that produces a 99.2% job placement rate for...

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