Course Details
$250 8 seats
Start Date:

Sat, Jul 31, 10:00am - 3:00pm Pacific Time

Next start dates (4)

Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Rupali Monga

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this seo class:

Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue their efforts.

In this workshop on “human-centered SEO,” you’ll learn the basics of how to analyze and improve your organic search performance on Google. You’ll dive into both onsite and offsite methods of improving your search rankings, while getting a glimpse of the software that most search marketers rely on. 

This is a hands-on workshop that will describe SEO techniques and take students through each step of setting up and optimizing their websites in class.


  • Understand the basics of having your website found on major search engines.
  • Set up and explore Google Analytics and Webmaster Tools to measure your website traffic.
  • Research and build a keyword list to get your site ranked in search queries.
  • Analyze your performance and your competitors’ performance on your target keywords.
  • Set up your basic onsite search anchors such as URL structure, page titles, meta tags, and more.
  • Plan a link-building campaign to improve site authority and improve search ranking.
  • Create a content calendar to help keyword and content planning
  • Develop a long-term blog strategy to improve your SEO performance month after month.


  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • Students should arrive with an existing website or business to which they will apply these techniques. They must also have access to Google Analytics and Google Webmaster tools for this website. For those who do not already have this set up, we can do so at the beginning of the session.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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General Assembly

All classes at this location

This workshop will be hosted online (Livestream) using Zoom and Slack. Registered students will be notified 48 hours in advance of this program with information on how to log in. Registration for this class will close 2 hours prior to class start in order to allow all students ample opportunity to have the technology enabled.

Start Dates (5)
Start Date Time Teacher # Sessions Price
10:00am - 3:00pm Pacific Time Rupali Monga 1 $250
8:00am - 1:00pm Pacific Time Ama Gordon 1 $250
10:00am - 3:00pm Pacific Time Rupali Monga 1 $250
10:00am - 3:00pm Pacific Time Quaison Carter 1 $250
9:00am - 2:00pm Pacific Time Salim Holder 1 $250

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Questions about this class?
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Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from rick f.
Can I use my iPad mini? where do I park?
Answer from Darwin V. CourseHorse StaffCourseHorse Staff
For the Santa Monica campus (1520 2nd St, Santa Monica, CA 90401) we recommend: - Across the street in the mall (free for 90min, then paid per hour thereafter). - Next door to the campus (by the alley - rates vary on weekday/evening/weekends)
Answer from Darwin V. CourseHorse StaffCourseHorse Staff
For the Downtown Los Angeles campus (360 E 2nd St, Los Angeles, CA 90012) we recommend: - The closest lot is Joe's Auto Parks at 350 E. 2nd St. (fees vary on weekday/evening/weekends)
Answer from Darwin V. CourseHorse StaffCourseHorse Staff
From the instructor: A laptop is much better, as an iPad is very limiting with what you can do online.
Show all 3 answers

Reviews of Classes at General Assembly (2,614)

(2614 Reviews)
SEO Bootcamp
Reviewed by Juan A. on 11/17/2019
It was great. The instructor was knowledgeable and very responsive to questions. I would have liked a little more personalization, like taking a look at each student's project and giving suggestions to improve the site. But in general terms, I learned a lot and am very satisfied with the class.
SEO Bootcamp
Reviewed by YungHsuan C. on 7/1/2019
Great class I learned a lot
SEO Bootcamp
Reviewed by Neeta P. on 3/25/2019
Not as hands on as i would have liked - lacked practical exercises. Instructor was good and very knowledgable in answering all questions, but honestly, he could have just written it all down and sent you that. There was also quite a few acronyms and jargon - so a glossary would be helpful.
SEO Bootcamp
Reviewed by rick f. on 3/24/2019
Terrific, knowledgeable teacher but too much info in so little time. Perhaps needed a bit of hands on practice
SEO Bootcamp
Reviewed by Suzanne M. on 8/26/2018
The instructor had so much helpful information in addition to his presentation. I was a content writer in the past and I thought back then that all the algorithms and things about SEO were far out of my reach to understand easily. When I went to this class it was very clear as to what I needed to do in order to Optimize my content. I will say though that all the algorithm information was paraphrased in this class or else we might be missing a lot of important info.
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School: General Assembly

General Assembly

General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program that produces a 99.2% job placement rate for...

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