Floral Photography & Content Marketing

Photographs of floral designs can often be the only record of a beautiful design or concept. In this introductory workshop students will learn the basics of floral photography & content marketing. Students will learn the essential skills to improve their photography practice and  how to better market, generate a brand and reach out to your customer base. 

In this workshop, students will learn:

• Marketing & Branding 101 
• Traditional vs. Content Marketing
• How to Write a Press Release
• Social Media Engagement, Strategic Plan & Vision
• How to take a professional still life photo 
• How to make a good photo GREAT

In the morning students will learn Marketing and Branding 101 including the four C’s of marketing; traditional vs content marketing; public relations and press releases. Students will also learn the value of a creative vision and strategic plan to power market engagement through clear, accurate messaging. Focusing on social media outreach, Jamie will demonstrate how to connect with real followers through captions, collaborations and hashtag strategy. 

Following lunch, students will learn hands-on Iphone photography methods for social media. This will include equipment add-ons to make your photos pop, tips and tricks to make a good photo great, editing software and more. Each student will have the opportunity to shoot their own photos utilizing props, backgrounds and linens to enhance the image and post their image to Instagram using the social media tools learned in the morning.