at FlowerSchool Los Angeles - Downtown
Photographs of floral designs can often be the only record of a beautiful design or concept. In this introductory workshop students will learn the basics of floral photography & content marketing. Students will learn the essential skills to improve their photography practice and how to better market, generate a brand and reach out to your customer base.
In this workshop, students will learn:
In the morning students will learn Marketing and Branding 101 including the four C’s of marketing; traditional vs content marketing; public relations and press releases. Students will also learn the value of a creative vision and strategic plan to power market engagement through clear, accurate messaging. Focusing on social media outreach, Jamie will demonstrate how to connect with real followers through captions, collaborations and hashtag strategy.
Following lunch, students will learn hands-on Iphone photography methods for social media. This will include equipment add-ons to make your photos pop, tips and tricks to make a good photo great, editing software and more. Each student will have the opportunity to shoot their own photos utilizing props, backgrounds and linens to enhance the image and post their image to Instagram using the social media tools learned in the morning.
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There are NO refunds for the Open Studio Box once ordered.
In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.
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Founded in 2017 by Executive Director Calvert Crary, FlowerSchool Los Angeles Inc. is the most prestigious center for the floral arts in Los Angeles. It is the mission of FlowerSchool to celebrate great floristry and floral design using specific skills and techniques developed by Master Florists. The...
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