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Vincent Brathwaite, Tamora Petitt & Sofia Mohammad

Teaches at General Assembly

In 1997, Vincent J. Brathwaite began his design career by working as a product design intern. He spent over 20 years studying and working as a multi-disciplinary designer in the areas of UX design, Visual Design, Industrial Design, and Branding. He studied Industrial Design at RISD (Rhode Island School of Design), Product and Graphic Design at Strate College in France, Product Development at MIT, Project Management at General Assembly, and UX Design at The Futur.

As an instructor for General Assembly in Los Angeles and New York, Vincent has taught over 200 adults Visual Design and UX Design. Many of them are now designers at companies such as Google, American Express, Prudential Financial, Spotify and more.

In recognition of his exemplary service in the classroom, Vincent has been selected as a member of General Assembly's Distinguished Faculty program. Vincent serves as a member of GA's Product Advisory Board for our design courses.

Tamora is a UX Designer, Researcher, Strategist, and Educator with extensive experience conducting user research, designing intuitive interfaces, and implementing a user-centered design process within organizations. She has worked in the technology industry since 1999 in many roles including Quality Assurance Tester, Front-end Developer, Web Designer, and over 10 years as a User Experience Designer.

She has certifications in project management and user experience including Usability Analyst from Human Factors International and the Nielsen Norman Group UX Master certification. She is also a member of the User Experience Professionals Association and sits on the Media Technology & Design Commission for the NYC Department of Education.

Tamora has experience working in small startups and large organizations in a variety of industries including insurance, finance, and healthcare. She was previously the Associate Director of User Experience for WebMD where she built and managed their first UX team. In 2017 she co-founded Experience Design Partners, a UX Design consulting firm based in New York City.

In recognition of her exemplary service in the classroom, Tamora has been selected as a member of General Assembly's Distinguished Faculty program.

Sofia conducted her first user interview on her sisters at 9 years old when her parents gave her first dual deck recorder with a microphone. She has since fell in love with researching and interviewing people to discover their core needs and beliefs across various careers such as Counseling, Sales, Marketing and ultimately User Experience (UX) Research and Design Strategy. Sofia has worked with as well as managed teams to provide service to over 100+ national and international clients across the Entertainment, Financial, Government, Marketing, Non-Profit, Retail and Tech industries. Some of her previous clients have included BP/Arco, Cisco, HP, Heineken USA, National Restaurant Association, Wellington Management, One97 (India), Cisneros Media (Venezuela) and lifetime clients: her own mom and dad. Her leadership/training philosophy, "guide the heart vs. manage the mind," has helped her gain repeat business from her clients as well as earn the respect of her peers. When Sofia's not working, she's out dancing, hiking in the woods, enjoying improv comedy, trekking back to her Chicago hometown or concocting wireframes at a local hackathon.

In recognition of her exemplary service in the classroom, Sofia has been selected as a member of General Assembly's Distinguished Faculty program.

Classes taught by Vincent Brathwaite, Tamora Petitt & Sofia Mohammad

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