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General Assembly @ 125 Summer St, Boston, MA
The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive) to...
General Assembly @ Online Class Livestream, Online, MA
Capture your audiences on social media by gaining a key understanding of the differences across all social platforms and how to best use each. In this workshop we’ll discuss audience types, engagement rates, content strategy, social media mapping, and other key factors to making your platforms stand out from the crowd. Takeaways You’ll walk away with free resources, knowledge on how to design and obtain high-quality content, and ideas for...
General Assembly @ Online Class Livestream, Online, MA
WordPress is the premier content management system for those seeking an easy, user-friendly way to set up and maintain a website. In this class, you’ll walk through the basics of getting your site live quickly and discover various free templates as well as premium resources that require little to no coding skills and will have your site looking polished and professional. Once your site has gone live, you’ll learn how to update and maintain it...
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“People don't buy what you do, they buy why you do it”. Most of us have heard this quote from Simon Sinek, but as a busy entrepreneur it can be challenging to consistently demonstrate your “Why” through the content you create and how you present yourself online. Defining your Personal Brand is the key to attracting the right prospects and business partners. As the Business Development Expert-in-Residence at Entrepreneur magazine I’ve been...
Resume and Linkedin Fundamentals: Telling Your Professional Story The average time recruiters spend reviewing your resume is 6 seconds. Yes, 6 seconds. And LinkedIn? 94% (maybe more) of recruiters vet candidates using LinkedIn. So, what does this mean for you? You need your Resume and your LinkedIn Profile to be strategically crafted when you’re job hunting or even just networking. Maybe you’re trying to make a transition, explore new opportunities,...
General Assembly @ 125 Summer St, Boston, MA
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways Overview of digital...
Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the...
General Assembly @ Online Class Livestream, Online, MA
Facebook is a juggernaut with over 2.27 billion monthly active users and Instagram now has over 1 billion monthly active users. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of the Facebook advertising ecosystem (Facebook, Instagram, Messenger, Whatsapp, Audience Network) in this fast-paced, hands on class. We’ll focus on highly specific hacks that will help you cut through the...
General Assembly @ 125 Summer St, Boston, MA
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to...
General Assembly @ Online Class Livestream, Online, MA
Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, marketing unit economics, metrics-driven activity...
Join us in the upcoming Learn Unity in 8 Weeks course! This course is virtual. Upon enrollment, instructions to attend the class will be sent approximately one hour before the first day of class begins. By the end of this 8 week Unity Game Development Bootcamp, students are expected to leave with 3 completed Unity games as well as the beginnings of their own game masterpieces. We expect no formal coding or game development knowledge. Students...
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information...
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with...
In this sudden switch to all things virtual, how do you maintain great soft skills and continue to express executive presence? Research shows 85% of job success comes from having well-developed soft and people skills. Employers want great communication from team players who are compassionate, empathetic, sensitive, and able to create a safe psychological space. How do we do this through the computer when most of these soft skills are non-verbal...
Blogging provides another platform not just to sell your product and/or create brand awareness but to establish yourself as an informative source in your field. This course covers the importance of a good title, captivating first and last sentences, and the necessity of proper grammar and interesting writing. The course includes practicing good writing skills and developing a knack for editing. Students will learn an overview of proper writing,...
How to Create Meaningful Relationships Through Networking The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will...
Mastering the Art of Negotiation: Finding Mutually Beneficial Outcomes Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours...
Full Course Name: Agile, Scrum, and Kanban: Making Your Processes Work For You You’ve probably heard of Agile, Scrum, and/or Kanban. Agile is just a concept, whereas Scrum and Kanban are two different methodologies for tracking and achieving progress on a project. This class will cover the basics of how to organize and lead projects (software and non-software alike) in an Agile manner. We’ll discuss the principles behind the Agile...
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information...
Learn to talk the talk without walking the walk. This class is for people who want to speak intelligently about tech. Whether you're recruiting developers, writing marketing copy, a first-time product manager, or simply want to work in a tech startup, you need to know what is happening in the engineering department. The instructor will cover web oriented tech vocabulary from A-Z. You will leave this class knowing the lingo and having a clear understanding...
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