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Calling all Product Managers or aspiring Product Managers! With the advent of new buzzwords and technologies, the hype distracts from the essential details. Learn the basics and essential details for emerging areas like analytics, A/B testing, Cloud, AI/ML, Blockchain, Data Science, and Microservices. This class will help remove ambiguity from these areas and help you understand as a PM how these could be used to solve existential business problems...
Have you considered, or are currently making money from your knowledge and experiences? Would you like more control over your finances and schedule by finding the best way to monetizing your background? It doesn't matter if you haven’t started, or have a business already, this online workshop is all about getting paid well for being your skills. Discover how you can design a business around your life, as opposed to designing your life around...
Do you keep hearing the word ‘SQL’ buzzing around and want to find out more about it? This 3 hour workshop will provide an introduction to fundamental concepts in relational databases and using the query language SQL. Participants will learn to how to work with data that is stored in a relational database. By the end of the workshop, you will be able to use basic SQL commands to pull data to answer business questions. This workshop is...
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Radically Inclusive Leadership Series: Inclusive Goal Setting & Team Meetings This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. Psychological Safety is the most important attribute of a high performing team {Google Re:Work Study)....
Radically Inclusive Leadership Series: Candid Feedback & 1:1 Coaching This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. Psychological Safety is the most important attribute of a high performing team {Google Re:Work Study). How...
General Assembly @ Online Class Livestream, Online, MA
This is a beginner's online class that teaches the basics of Search Engine Optimization. We will be discussing how to ensure that a website is search engine friendly, a brand has a strong digital footprint and consistency across the web, how important it is to have healthy online relationships, and how to track and analyze performance over time. Takeaways We will be going over the following: Up-to-date SEO best practices Industry Terminology...
General Assembly @ Online Class Livestream, Online, MA
Instagram continues to dominate the social media landscape and hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Master Workshop, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features from managing...
Whether you’re a designer, a developer, or an entrepreneur who’s looking to get your own company off the ground, knowing how to efficiently lead a team and complete a project is an essential element of success. In this workshop, you’ll get an introduction to the project management processes that can help maximize your team’s performance. You’ll learn about the major project phases, and gain the tools and resources you’ll need to increase...
General Assembly @ 125 Summer St, Boston, MA
Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled. Bring your creative ideas to life with Adobe Photoshop, the professional digital imaging standard, used by...
General Assembly @ Online Class Livestream, Online, MA
Your life is a long time. You might as well really love the one you have! Instead of following the herd and finding yourself unfulfilled and frustrated, why not design yours to be the way you want? We're surrounded by innovation and endless resources but the key to designing your ideal life lies within, if you just know how to access it, whether it's improving what you're doing or building something new. Takeaways How to foster and expand self-efficacy...
Whether you are a recent college grad looking to mix your career with adventure, an accomplished professional with a taste for more freedom, or a single parent looking to spend more time with those who matter most, we will break down the seemingly intimidating task of creating a professionally satisfying remote lifestyle, into simple actionable steps. During this class, a Digital Nomad experienced in Telecommuting and Remote Entrepreneurship/Freelancing...
General Assembly @ Online Class Livestream, Online, MA
Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out...
General Assembly @ Online Class Livestream, Online, MA
Tired of feeling anxious when presenting yourself or your business to clients, or when hanging around all those back-slapping extroverts at cocktail parties? If so, this workshop is for you! By joining us you’ll learn: How to manage your public speaking nerves How to create the right communication mindset How to be authentic and likable in crowds How to look like you belong in the spotlight (because you do) How to tell a thoughtful and...
Whether you work in a traditional business or a startup, you've almost certainly heard the word innovation mentioned again and again. But what does it really mean and how can you make it actually make it happen in your organization? This hands-on Rapid Innovation workshop will demystify innovation for you and equip you with the exact techniques and insights you need to quickly generate, formulate and test your ideas. You’ll take part in hands-on...
General Assembly @ Online Class Livestream, Online, MA
Want a hands on workshop for Google AdWords? This 3-hr crash workshop will walk you through the strategy, campaign build, and optimization skills you need to get started with Google AdWords - the world's most powerful and effective advertising platform. By the end of the class you will have identified business goals and high intent keywords, set up you own campaign, played around with the Adwords platform, used best practices to optimize ads for...
General Assembly @ Online Class Livestream, Online, MA
Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including: brand definition,...
General Assembly @ Online Class Livestream, Online, MA
If you're a startup or small business, you're likely time-poor and resource constrained, so on top of growing your business and acquiring users and customers, how do you also market your company brilliantly? If you want to reduce your marketing mistakes and increase your successes—this is the class for you. Packed with practical tips on how to fast track your business growth through proven lean marketing strategies, this 3-hour session will...
The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s marketing all brands indeed produced content. However, the priorities on content production and distribution looked more like an "upside down funnel”. Which is exactly the opposite of what the buyer’s journey looks like. But how does the...
General Assembly @ 125 Summer St, Boston, MA
Explore the intersection of coding and data with General Assembly. During our Python-focused introductory workshop, you’ll learn to harness the power of an essential programming language for data scientists and use it to drive accurate business insights. Working with real-world examples, you’ll: Touch on fundamental Python programming techniques and tools. Discover the history of Python and how it compares to other programming languages....
Resume and Linkedin Fundamentals: Telling Your Professional Story The average time recruiters spend reviewing your resume is 6 seconds. Yes, 6 seconds. And LinkedIn? 94% (maybe more) of recruiters vet candidates using LinkedIn. So, what does this mean for you? You need your Resume and your LinkedIn Profile to be strategically crafted when you’re job hunting or even just networking. Maybe you’re trying to make a transition, explore new opportunities,...
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