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Customer Journey Mapping
General Assembly @ 125 Summer St, Boston, MA
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity...
Design Thinking Crash Course
General Assembly @ 125 Summer St, Boston, MA
Learn how to use the design thinking methods developed by David Kelly at the Stanford d.School, as well as how to make faster and better design decisions by putting the customer first. Design Thinking is based on a series of steps: Empathy Definition Ideation Prototyping Testing And a set of Mindsets: Human Centered Bias Towards Action Show, Don't Tell Radical Collaboration Culture of Prototyping Mindful of Process We will...
Python for Data Science
General Assembly @ 125 Summer St, Boston, MA
Python is a versatile and widely-used programming language with many applications. This workshop explores Python's place in the scientific ecosystem, and how the language, with several readily-available open-source libraries, can serve as a powerful tool for data analysis. Designed as a stand-alone introduction to the data science aspects of Python, this class is also a recommended preparatory workshop for students planning to enroll in General...
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Instagram Storytelling
Have you ever watched an Instagram story or looked at a post and was curious to know: How did they do that? If yes, then this hands on workshop is for you. Instagram is packed with features, most of which are unknown to the average user. This workshop will walk you through the most important ones, will show you how to tell better stories, and how to take your Instagram content to the next level in order to grow your followers and boost engagement. ...
Management Skills for Experienced Leaders
Leading Leaders: Management Skills for Experienced Leaders As an experienced leader you know you’ve got a knack for spotting talent and developing people. You love helping others and understand the ripple effect that your leadership can have on your organization’s culture. You know your mentorship style of leadership has worked, but you’re craving new tools to have even deeper and more meaningful conversations that take your ability to influence...
Public Speaking Workshop with Video Feedback
Figure out how to be your best when the pressure’s on. The ability to connect with others in an authentic way is the key to being a great speaker – and it carries over into the success of your business and personal life. This four-hour workshop is limited to 8 attendees who will get live expert coaching as well as video recording and playback to get clarity on exactly where they can strengthen their presentation skills. You will leave...
How to Be an Effective Manager
General Assembly @ Online Class Livestream, Online, MA
Due to the fast pace of change today, many employees get thrust into managerial positions and immediately face numerous new challenges and responsibilities with little training. Ensuring that valuable individual contributors can adapt quickly into effective managers is critical to the long-term viability of every organization and is a fast track for an individual to pursue a more fulfilling career. In this workshop, you’ll get an in-depth look...
Programming for Non-programmers - The Basics
General Assembly @ 125 Summer St, Boston, MA
Are you a creative or entrepreneur that wishes you could speak tech with your web development team? Maybe you wish you could code a bit yourself? Programming for Non-Programmers is designed to help non-programmers communicate more efficiently with developers or to help aspiring developers get started. Takeaways You will be introduced to a broad overview of programming and learn the following along the way: The tech speak What is programming?...
Google Analytics for Beginners: Key Concepts
General Assembly @ Online Class Livestream, Online, MA
Google Analytics for Beginners: Key Concepts & Quick Wins Everyone wants to grow their business and make their websites successful. But how do you know if you are making progress to your goals? And how do you know what marketing activities are the most efficient and cost effective to pursue? That is the job of analytics and Google Analytics in particular. Without analytics, strategies, goals and marketing are empty. This class is perfect for...
Excel at Excel: Getting Down to the Basics
General Assembly @ Online Class Livestream, Online, MA
The Excel at Excel workshop is designed for students who are relatively familiar with other office productivity software, for example Microsoft Word. (The students who succeed the most are comfortable using a computer and navigating around desktop programs on their own). It introduces a range of Excel topics giving students a taste of the potential that can be achieved with Excel. It touches briefly on everything from navigation and layout...
How to Launch a Podcast
For thought leaders, companies, and brands with a need to amplify their authority and expand their reach, podcasting is quickly becoming one of the best ways to communicate your ideas, your passion, and your unique insights to an engaged audience. In this interactive workshop, we will review all the aspects of creating, launching, and marketing your new podcast. Registered participants will be notified 24 hours in advance of this program with information...
Interviewing Like A Pro: How to Strike the Right Note
In today’s world, it’s critical to optimize the face- to – face opportunities you get to sell yourself. Whether interviewing for an actual job, pitching an idea, or simply engaging in casual conversation, you have to know how to communicate your skills and experience in a compelling and memorable way. If you feel more tongue-tied than fluent in your ability to answer questions, speak persuasively, and tell your stories- this class can help....
Content Strategy Masterclass: Cultivate Your Brand
Content Strategy Masterclass: Cultivate Your Brand, Grow Your Audience This is class is for current or aspiring content managers, strategists, bloggers and entrepreneurs. It will teach you how to create an emotional connection with your followers and gain buy-in from your core stakeholders. You will walk away with actionable steps to achieve organic, high-quality growth and engagement with your audience. Contrary to popular belief, you don't have...
Instagram for Beginners Workshop
If you are new to Instagram and would like to learn more, then this step by step workshop is for you! In our 3 hours together, we will take a detailed tour of the Instagram App, cover all the basics needed to set up and run either a personal or a business account. Who is this workshop for? Anyone who is interested in learning the basics of Instagram. This workshop is appropriate for beginners. Takeaways: Set up your account and profile Learn how...
Introduction to Google Analytics
General Assembly @ 125 Summer St, Boston, MA
Google Analytics is an incredibly robust, free tool for measuring web traffic data. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business. Takeaways: Learn the basic setup, navigation,...
Event Planning 101
Event Planning 101: How to Build a Wildly Successful Event Events offer a unique and powerful opportunity to get in front of your audience...literally. Whether you want to grow your brand and build name recognition, provide value to your existing audience, or just impact real people in the real world, then events are for you. But how do you create an event that people WANT to attend when there's so many competing events out there? And how do you...
SEO for Beginners
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with...
Digital Marketing Crash Course
The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this crash course may be just what you need! Specifically created for participants...
Natural Language Processing
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have...
Mission Driven Storytelling: Make the Most Impact
Mission Driven Storytelling: Make the Most Impact on Social Media Digital storytelling is one of most impactful strategies currently used to further missions and increase growth. Learn how to master the art of your story and further your cause through videos, photos, writing, and various content mediums. See examples of some of the most impactful digital stories out there today, and learn free resources for how you can easily and affordably design...
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