Pop Physique #1 opened November 2008, created by the husband wife team of Jennifer and Deric Williams in the Creative Class enclave of Silver Lake. The tension between artistic innovation and gentrification: The Silver Lake #yupster diaspora was the ultimate influence on the style and aesthetics of what Pop Physique created. For one hour, women joined together to create the escape. One hour away from the chaos and the corporate noise of the modern world, one hour to focus on themselves, one hour to sculpt and tone together.
In 2010, Pop Physique opened a second location in Studio City and its third location in Mar Vista on the Westside of Los Angeles. Pop Physique’s Fitness system integrates our signature one hour group exercise class ‘Pop Sculpt,’ brilliant marketing, and subtle #consumer touch points to create a total artistic product integration. Pop Physique’s populist message soon became the most popular LA based boutique fitness brand.
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