Product Management

at General Assembly - Online

(2551)
Course Details
Price:
$3,950 8 seats
Start Date:

Tue, Jul 21, 7:00pm - Sep 24, 9:00pm Eastern Time (20 sessions)

Next start dates (7)

Purchase Options
Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this product management training:

This is a part time course.

In this ten-week course, students will learn to navigate the product cycle, from evaluating users and managing a roadmap to creating an MVP and developing metrics.


Unit 1: Product Management Fundamentals

Introduction to Product Management
  • Define the multiple roles & responsibilities of a Product Manager
  • Understand how customer needs translate into features of a product
  • Identify the underlying risks and assumptions associated with new features
The Product Development Process
  • Understand each phase of a product life cycle, and the development stages needed to develop them
  • Identify the different methods of developing a product
Unit 2: Getting to Product/Market Fit

Customer Development 
  • Identify a company's target customers
  • Conduct effective customer interviews and site visits
  • Understand the user's needs and current ways of working 
Testing & Validating/Minimum Viable Product 
  • Determine if an idea has product/market fit
  • Explain the purpose and process of building an MVP
  • Evolve an MVP to reach product/market fit
Business Model Design 
  • Describe the components of a business model canvas and how they relate to each other
  • Differentiate between types of business models
  • Develop a business model around a new product idea
Market Research 
  • Develop a competitive analysis of a feature or business
  • Identify key differentiation between competitive offerings
  • Utilize estimation and research in order to determine the opportunity size of a given product or feature
Unit 3: UX Design

Personas & Empathy Maps 
  • Synthesize findings from customer interviews into user personas
  • Use empathy maps to better understand the feelings and needs of customers
  • Distinguish how teams inside a company use personas and empathy maps differently
Features & User Stories 
  • Translate customer needs into product features
  • Comprehend how to create user stories in order to communicate user's needs with other stakeholders
  • Learn how to effectively prioritize features
Wireframing & Storyboarding 
  • Understand how to create wireframes in order to test ideas and identify potential problems before time is committed to developing the final product
  • Become familiar with different methods of wireframing, including sketch, lo-fi, and hi-fi
  • Understand how to create storyboards in order to communicate context, user flows, and interactions
Mid-Course Presentation 
  • Present progress of projects and receive instructor and peer feedback
Unit 4: Business Fundamentals

Metrics 
  • Use the best metrics and KPIs to track a variety of subjects
  • Identify tools to measure metrics
  • Understand the concept of the customer conversion funnel
Pricing & Financial Modeling 
  • Build a working financial model for a given audience
  • Describe different pricing approaches for a new product
  • Forecast demand and revenue for a new product
Unit 5: Communicating with Stakeholders

Flexible Session 
  • Focus on a topic selected by the instructor in order to provide deeper insight into a specific area of Product Management
Technology for Product Managers 
  • Define what a tech stack is in the context of web applications, and identify associated technologies
  • Articulate the business and technical implications of adding, removing or postponing product features
  • Identify best practices for developing digital products with your technology team
Product Roadmap 
  • Identify and define three distinct phases along a product's timeline: pre-launch, pre-market fit, and post-market fit
  • Build a product roadmap
Project Management & Product Specs 
  • Describe the Agile framework, and why it is important to development processes
  • Understand how developers estimate task size
  • Use different tools to track tasks and time
Presenting Your Product 
  • Describe what makes a presentation effective, and how structure is used to impact the audience experience
  • Employ practical techniques, processes, and communication styles to pitch your idea to stakeholders more effectively
Unit 6: Presentations & Next Steps

Final Presentations 
  • Gain feedback from peers, instructor, and guest panelists that will identify strengths and areas for improvement
Moving Forward on Your PM Path 
  • Understand the realities of the Product Management job market
  • Understand job options across organizational types and career paths
  • Access resources and tools for continued learning

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Map

Google Map

General Assembly

All classes at this location

Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session.

Start Dates (8)
Start Date Time Teacher # Sessions Price
7:00pm - 9:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez 20 $3,950
This course consists of multiple sessions, view schedule for sessions.
Thu, Jul 23 7:00pm - 9:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Jul 28 7:00pm - 9:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Jul 30 7:00pm - 9:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Aug 04 7:00pm - 9:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Aug 06 7:00pm - 9:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Aug 11 7:00pm - 9:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Aug 13 7:00pm - 9:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Aug 18 7:00pm - 9:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Aug 20 7:00pm - 9:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Aug 25 7:00pm - 9:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Aug 27 7:00pm - 9:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Sep 01 7:00pm - 9:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Sep 03 7:00pm - 9:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Sep 08 7:00pm - 9:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Sep 10 7:00pm - 9:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Sep 15 7:00pm - 9:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Sep 17 7:00pm - 9:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Sep 22 7:00pm - 9:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Sep 24 7:00pm - 9:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
10:00am - 6:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez 6 $3,950
This course consists of multiple sessions, view schedule for sessions.
Tue, Jul 28 10:00am - 6:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Wed, Jul 29 10:00am - 6:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Jul 30 10:00am - 6:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Fri, Jul 31 10:00am - 6:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Sat, Aug 01 10:00am - 6:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
9:00pm - 11:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez 20 $3,950
This course consists of multiple sessions, view schedule for sessions.
Thu, Aug 06 9:00pm - 11:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Aug 11 9:00pm - 11:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Aug 13 9:00pm - 11:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Aug 18 9:00pm - 11:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Aug 20 9:00pm - 11:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Aug 25 9:00pm - 11:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Aug 27 9:00pm - 11:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Sep 01 9:00pm - 11:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Sep 03 9:00pm - 11:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Sep 08 9:00pm - 11:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Sep 10 9:00pm - 11:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Sep 15 9:00pm - 11:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Sep 17 9:00pm - 11:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Sep 22 9:00pm - 11:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Sep 24 9:00pm - 11:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Sep 29 9:00pm - 11:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Oct 01 9:00pm - 11:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Oct 06 9:00pm - 11:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Oct 08 9:00pm - 11:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
1:00pm - 3:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez 20 $3,950
This course consists of multiple sessions, view schedule for sessions.
Wed, Aug 19 1:00pm - 3:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Mon, Aug 24 1:00pm - 3:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Wed, Aug 26 1:00pm - 3:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Mon, Aug 31 1:00pm - 3:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Wed, Sep 02 1:00pm - 3:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Wed, Sep 09 1:00pm - 3:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Mon, Sep 14 1:00pm - 3:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Wed, Sep 16 1:00pm - 3:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Mon, Sep 21 1:00pm - 3:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Wed, Sep 23 1:00pm - 3:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Mon, Sep 28 1:00pm - 3:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Wed, Sep 30 1:00pm - 3:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Mon, Oct 05 1:00pm - 3:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Wed, Oct 07 1:00pm - 3:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Mon, Oct 12 1:00pm - 3:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Wed, Oct 14 1:00pm - 3:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Mon, Oct 19 1:00pm - 3:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Wed, Oct 21 1:00pm - 3:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Mon, Oct 26 1:00pm - 3:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
12:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez 6 $3,950
This course consists of multiple sessions, view schedule for sessions.
Tue, Aug 25 12:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Wed, Aug 26 12:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Aug 27 12:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Fri, Aug 28 12:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Sat, Aug 29 12:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Start Date Time Teacher # Sessions Price
10:00am - 6:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez 6 $3,950
This course consists of multiple sessions, view schedule for sessions.
Tue, Sep 15 10:00am - 6:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Wed, Sep 16 10:00am - 6:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Sep 17 10:00am - 6:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Fri, Sep 18 10:00am - 6:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Sat, Sep 19 10:00am - 6:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
6:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez 20 $3,950
This course consists of multiple sessions, view schedule for sessions.
Wed, Sep 16 6:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Mon, Sep 21 6:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Wed, Sep 23 6:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Mon, Sep 28 6:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Wed, Sep 30 6:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Mon, Oct 05 6:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Wed, Oct 07 6:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Mon, Oct 12 6:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Wed, Oct 14 6:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Mon, Oct 19 6:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Wed, Oct 21 6:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Mon, Oct 26 6:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Wed, Oct 28 6:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Mon, Nov 02 6:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Wed, Nov 04 6:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Mon, Nov 09 6:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Mon, Nov 16 6:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Wed, Nov 18 6:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Mon, Nov 23 6:00pm - 8:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
8:00pm - 10:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez 20 $3,950
This course consists of multiple sessions, view schedule for sessions.
Thu, Sep 24 8:00pm - 10:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Sep 29 8:00pm - 10:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Oct 01 8:00pm - 10:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Oct 06 8:00pm - 10:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Oct 08 8:00pm - 10:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Oct 13 8:00pm - 10:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Oct 15 8:00pm - 10:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Oct 20 8:00pm - 10:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Oct 22 8:00pm - 10:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Oct 27 8:00pm - 10:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Oct 29 8:00pm - 10:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Nov 03 8:00pm - 10:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Nov 05 8:00pm - 10:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Nov 10 8:00pm - 10:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Nov 12 8:00pm - 10:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Nov 17 8:00pm - 10:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Thu, Nov 19 8:00pm - 10:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Nov 24 8:00pm - 10:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez
Tue, Dec 01 8:00pm - 10:00pm Eastern Time Chika Umeadi, Aditi Joshi & Magda Cortez

Benefits of Booking Through CourseHorse

Booking is safe. When you book with us your details are protected by a secure connection.
Lowest price guaranteed. Classes on CourseHorse are never marked up.
This class will earn you 39500 points. Points give you money off your next class!
Questions about this class?
Get help now from a knowledge expert!
Questions & Answers (0)

Get quick answers from CourseHorse and past students.

Reviews of Classes at General Assembly (2,536)

Similar Classes

School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

Read more about General Assembly

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified ATL educator.

Ready to take this class?
BOOK NOW
Booking this class for a group? Find great private group events here